How It Works

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Engaging Your Alumni
for a Brighter Future.

Engage with your constituents and encourage their generosity, leading directly to donations.

We’ve Got Your Fundraising Campaigns Covered.

Creating, developing, and executing a fundraising campaign is no easy undertaking. You are tasked with determining a theme, copywriting, designing, producing, strategizing on which constituents to target and through which mediums, and then following a timely implementation plan. If your institution doesn’t have the bandwidth to handle everything internally, you are also charged with identifying a multitude of reliable vendor-partners.

Because we have done the worrying for our clients and always keep their high standards in mind, Shift offers a fully-integrated, multi-channel, constituent-friendly, end-to-end solution for every type of engagement and solicitation initiative. With our capabilities, experience, and expertise in higher education advancement marketing, Shift is truly the only partner that your team will need.

Shift’s 3 Step Recipe to a Successful Campaign.

Step 1


Cross-media, highly personalized communication to capture attention wherever constituents are most likely to respond.

Colleges and universities are choosing to partner with Shift in order to optimize their constituent engagement and fundraising campaigns.

Created with your Institution’s high standards in mind.

Shift Higher Education understands the importance of brand standards, brand consistency and delivering a high quality constituent experience. We will meet the highest creative standards while utilizing templated campaign structures that are ideal for constituent engagement and timely execution. With various templates, the ability to customize your event with a school logo, fonts, images and colors, your campaign will reflect your desired message and be easier to create, proof and execute.

Phonathon Services

Shift’s phonathon services are structured to support many types of higher education initiatives and campaigns.

We collaborate with clients to develop and implement phone outreach strategies that will most effectively target constituents as part of a multifaceted approach. Our philosophy is simple: engage people where they want to be engaged and maximize the quality of these interactions through seamless communication across all channels.

Over the past two years, University of Montana Western has worked with Shift on several annual fund appeals, and our expectations have certainly been exceeded. The Shift team approaches everything it does with a 21st century mindset, so putting together highly personalized multichannel campaigns is right in their wheelhouse.

Roxanne Engellant,
Executive Director, The University of Montana Western Foundation & Alumni Office

Versatile, Agile and Effective Campaign Designs.

Interested in learning more about our products?
Book a demo with one of our experts today.